Gary Richards is an American music executive, concert promoter, and DJ. He is the founder and CEO of HARD Events, a concert brand that has put on popular music festivals since 2007, and which was acquired in 2012 byLive Nation Entertainment.
He has performed professionally as a DJ under the name DESTRUCTO for more than 20 years, having toured around the world.
He is credited with being a leader in the Electronic musicbusiness in North America, and through his events, has helped bring artists like Deadmau5, God Lives Underwater, Basement Jaxx, and Justice into the spotlight.
Richards was included on both Rolling Stone‘s “50 Most Important People in EDM” list and inthemix‘s list of the “50 Most Powerful People in EDM,”. In 2013, he released his second EP as DESTRUCTO titled Higher .
Richards was born in Washington, D.C., growing up in the music industry with a father who worked in radio and concert promotion. By age 10, he was already attending concerts by the likes of Led Zeppelin and Alice Cooper.
In the mid 1990’s, Gary Richards began performing as a DJ under the name DESTRUCTO.
He is quoted as saying that the DESTRUCTO name derives from “My goal to play the hardest and most gnarly techno out there. I’d blow up the sound system and the mixer at clubs if I could.
He has performed around the world for more than a decade, sharing the stage with some of the biggest names in Electronic music.
As the music industry continued to change at the turn of the century, Richards returned to his roots as a concert promoter, launching the very first HARD Events festival in 2007.
The festival’s success soon lead Gary Richards and HARD Events to become a major player in EDM concert promotion, and by 2010,
the company was hosting 3 major music festivals, as well as numerous club and theater shows across the United States.
It is estimated that HARD Events draw a cumulative audience of more than 100,000 people per year to its events.
In 2012, HARD Events was acquired by Live Nation Entertainment with the intent of expanding its music events into new international markets.
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